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Holiday Season Marketing

Start Planning For Holiday Marketing

It’s GO time for Holiday Marketing. Start making your Holiday Marketing plans now and be ready to launch by the end of October. Thanksgiving, Christmas, Hanukkah, Kwanzaa, Ramadan, and many other holidays will be here soon. People are starting to think about their gifts, travel plans, meal planning, hairstyle, outfits, home improvements, and more starting in October.

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Re-Branding SEO & SEM Considerations

Re-Branding – An SEO & SEM Checklist

Is your company going through a re-branding journey? Here is a handy list of Search Engine Marketing (SEM & SEO) considerations for re-branding. These tips only cover Search Engine considerations. There are many other checklists to cover like designs, logos, etc… This checklist should complement your other re-branding checklists.

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Swydo Makes Digital Analytics & Reporting Fun

Many Digital Marketers can agree that pulling and reviewing reporting data from a digital analytics program and seeing it live online is fun, super fun!

One of the most important tasks for a Digital Marketer is providing client reports that include this digital analytics data. I’ve used a few digital analytics programs in my career; Omniture, MOZ, Google Search Console, AdWords and Google Analytics. Social Media channels are also integrating their own analytics tools as well.

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