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Holiday Season Marketing

Start Planning For Holiday Marketing

It’s GO time for Holiday Marketing. Start making your Holiday Marketing plans now and be ready to launch by the end of October. Thanksgiving, Christmas, Hanukkah, Kwanzaa, Ramadan, and many other holidays will be here soon. People are starting to think about their gifts, travel plans, meal planning, hairstyle, outfits, home improvements, and more starting in October.

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Re-Branding SEO & SEM Considerations

Re-Branding – An SEO & SEM Checklist

Is your company going through a re-branding journey? Here is a handy list of Search Engine Marketing (SEM & SEO) considerations for re-branding. These tips only cover Search Engine considerations. There are many other checklists to cover like designs, logos, etc… This checklist should complement your other re-branding checklists.

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Mobile Search is Picking Up Speed

Google is ramping up for another big shift towards the mobile-first world. For the past few years Google has “Gone Mobile”. 2015’s Mobilegeddon was the beginning of this big push. In the past few months, Google is again wanting us to get our ads and websites up to speed. Speed is the key – word!

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Be In The Moment – The Micro Moment

In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I want to buy…”. Google is calling these micro moments. Google wants to help businesses be there for those moments, and help consumers take action and drive action. Dischelr explains that Google is based on intent and immediacy, and wants to build the tools and insights that we all need “to be in those moments”.

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