When a marketing agency takes on a new client, they are often presented with the mission of creating Google marketing programs and a Google account for the client. At Sync Search Digital, one of our specialties is Google products and marketing programs. Google has a plethora of programs for businesses.
Kathy
Be Social, Be Interesting, Be Interested
The skill of posting to social media is beyond posting to your personal social media page. On your personal page, its easy to quickly post a picture, a thought, a poem, and share a video without much thought. But to post to a company page, its not always that quick or easy. There is thought and planning that should go into posting that content. So, before you hire your 15 year old niece to manage your social media, ask yourself, would you ask her to manage a live interview with CNN about your business?
Be In The Moment – The Micro Moment
In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I want to buy…”. Google is calling these micro moments. Google wants to help businesses be there for those moments, and help consumers take action and drive action. Dischelr explains that Google is based on intent and immediacy, and wants to build the tools and insights that we all need “to be in those moments”.
Gone Mobile Search Optimization
I Want … Mobile Moments
Let’s Go There… Mobile, in honor of this week being the big #MobileMadness and #Mobilegeddon roll out by Google. In a recent Think With Google post, Matt Lawson talks about the “I Want ….” mentality as smartphones make your wants a reality.
Google Structured Data: Web Components and JSON-LD
How To Find Information Easier In Google & How To Make It Easier For People To Find Information In Google
More recently, Google has been working on a lot of big changes with structured data and custom elements. You might ask, what is structured data? Simply put, it’s information you want to know and visualize, in a structure, like a timeline or in a series. And it’s useful information that you want to display on your website pages to your customers or followers.
Google My Business – Merging Google Places & Google+
Google My Business – The Merging of Google Places & Google Plus – Where to Find Answers to Your Questions
Google has again added one more business product to its lineup. We now have Google My Business. Over the past couple years, Google has been making major changes to Google Places, and Google+ for Business. These changes have cause a lot of confusion for business owners and Marketers alike.
Read moreGoogle My Business – Merging Google Places & Google+
Local SEO – Small Business Search Engine Marketing
If you wanted to find a restaurant, a hair salon, a dentist, a pet store, what is the first things you do?
You search …
Your favorite social media engine
The 800 page (pound?) phone book
The map on your phone
The Google search engine
The Bing search engine
Your mom’s recommendation
A friend’s recommendation
SEO – Search Engine Marketing – Simply Put
What is SEO? What is Search Engine Marketing?
This is a question I often hear from business owners as well as friends and family. I always find it a bit of a “chicken and the egg†conundrum, but at the same time, very simple. Who comes first? You, the searcher, or the search engine marketer?
Search engine searching is something people do every day, in so many different ways. People search their phone, or a map or a social media website, for something or someone.
People are searching for news, definitions, information, services, pizza places, restaurants, lawn mowing. And then they are searching for things to buy like new shoes and a swim suite.
Every day, everyone is searching in Google, Bing, You Tube, etc. for something. So really, everyone who uses a search engine knows of Search Engine Marketing. If you get frustrated that you cannot find a local business listing on your phone, then you should say to the business ‘Get a Search Engine Marketerâ€.
I think of my job as a Search Engine Marketer, to be the person who helps the client get into the search engine in any and all verticals – search, news, maps, social, etc…
Simply put: I connect you to a business. I connect a business to you on your phone or on the web. I am a Search Engine Marketer.
How do Search Engine Marketers do this? Stay tuned for more details on how it all works…
Happy searching!
Google+ Vanity URL
10/30/13 Update: On October 30th, Google rolled out another batch of vanity URL’s offering them to many or all individuals and companies. Sync’s new URL is – google.com/+syncsearchdigital
Remarketing Frequency & Display
Do you browse the web and get bombarded by ads appearing too frequently for your taste? That’s when a marketer does not assign a frequency cap on how many times an ad will display to one person. Protect your brand from these negative impressions. Control the number of times you are displaying ads to the right people at the right times.
Here are tips for re-marketing and display strategies that will help you protect and promote your brand: