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Gone Mobile Search Optimization

I Want … Mobile Moments

Let’s Go There… Mobile, in honor of this week being the big #MobileMadness and #Mobilegeddon roll out by Google. In a recent Think With Google post, Matt Lawson talks about the “I Want ….” mentality as smartphones make your wants a reality.

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Google Structured Data: Web Components and JSON-LD

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How To Find Information Easier In Google & How To Make It Easier For People To Find Information In Google

More recently, Google has been working on a lot of big changes with structured data and custom elements. You might ask, what is structured data? Simply put, it’s information you want to know and visualize, in a structure, like a timeline or in a series. And it’s useful information that you want to display on your website pages to your customers or followers.

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Google My Business – Merging Google Places & Google+

Google My Business – The Merging of Google Places & Google Plus – Where to Find Answers to Your Questions

Google has again added one more business product to its lineup. We now have Google My Business. Over the past couple years, Google has been making major changes to Google Places, and Google+ for Business. These changes have cause a lot of confusion for business owners and Marketers alike.

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Local SEO – Small Business Search Engine Marketing

If you wanted to find a restaurant, a hair salon, a dentist, a pet store, what is the first things you do?

You search …
Your favorite social media engine
The 800 page (pound?) phone book
The map on your phone
The Google search engine
The Bing search engine
Your mom’s recommendation
A friend’s recommendation

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SEO – Search Engine Marketing – Simply Put

What is SEO? What is Search Engine Marketing?

This is a question I often hear from business owners as well as friends and family.  I always find it a bit of a “chicken and the egg” conundrum, but at the same time, very simple. Who comes first? You, the searcher, or the search engine marketer?

Search engine searching is something people do every day, in so many different ways. People search their phone, or a map or a social media website, for something or someone.

People are searching for news, definitions, information, services, pizza places, restaurants, lawn mowing. And then they are searching for things to buy like new shoes and a swim suite.

Every day, everyone is searching in Google, Bing, You Tube, etc. for something. So really, everyone who uses a search engine knows of Search Engine Marketing. If you get frustrated that you cannot find a local business listing on your phone, then you should say to the business ‘Get a Search Engine Marketer”.

I think of my job as a Search Engine Marketer, to be the person who helps the client get into the search engine in any and all verticals – search, news, maps, social, etc…

Simply put: I connect you to a business. I connect a business to you on your phone or on the web. I am a Search Engine Marketer.

How do Search Engine Marketers do this? Stay tuned for more details on how it all works…

Happy searching!

Remarketing Frequency & Display

Do you browse the web and get bombarded by ads appearing too frequently for your taste? That’s when a marketer does not assign a frequency cap on how many times an ad will display to one person. Protect your brand from these negative impressions. Control the number of times you are displaying ads to the right people at the right times.

Here are tips for re-marketing and display strategies that will help you protect and promote your brand:

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The Purchase Funnel Cycle

Learning more about your customer and their purchasing habits can help you create harmony for inbound marketing strategies. Take some time to think about your customer, their purchase funnel cycle, and where and how you might reach them with your product marketing. This thoughtful process will not only create more sound marketing tactics, but long term loyal relationship with your customers.

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Engagement Marketing

Brand Bonding – Creating Customer Relationships

We have reached a more social atmosphere, an environment where people want a social, personal connection to everything, even their purchases. They want trust, loyalty and dependability in brands and products. Consumers want what others have to keep in the circle. Creating a relationship between your customers and your brands can be a powerful marketing strategy.

Today, shoppers are savvy. They have tools, channels, friends and many places to find products at different prices, quality and manufacturers. This is why a key marketing tactic has become brands bonding with customers, engagement marketing.

Create a social experience for the customer. First, get to know your customer. Become virtual friends with your customer. Look at demographics; how old are they, are they male or female, are they married, do they have kids, where do they shop, what are their trends? Then begin engaging conversations and connections through online marketing channels.

With so many brands, products and prices to choose from, the more social customer today wants the same things they want in their relationships; trust, value, understanding and a voice. They want to feel connected. Find your customer, present them with solutions, and they will naturally find you.

Household brands did it right a long time ago. They created long term relationships that made their customers lives feel safe and sound. Go back to those marketing strategies and create brand bonding, a household name. Create product marketing that builds relationships.