Start Planning For Holiday Marketing It’s GO time for Holiday Marketing. Start making your Holiday Marketing plans now and be ready to launch by the end of October. Thanksgiving, Christmas, Hanukkah, Kwanzaa, Ramadan, and many other holidays will be here soon. People are starting to think about their gifts, travel plans, meal planning, hairstyle, outfits, home […]
Re-Branding – An SEO & SEM Checklist Is your company going through a re-branding journey? Here is a handy list of Search Engine Marketing (SEM & SEO) considerations for re-branding. These tips only cover Search Engine considerations. There are many other checklists to cover like designs, logos, etc… This checklist should complement your other re-branding […]
I Want … Mobile Moments Let’s Go There… Mobile, in honor of this week being the big #MobileMadness and #Mobilegeddon roll out by Google. In a recent Think With Google post, Matt Lawson talks about the “I Want ….” mentality as smartphones make your wants a reality.
Do you browse the web and get bombarded by ads appearing too frequently for your taste? That’s when a marketer does not assign a frequency cap on how many times an ad will display to one person. Protect your brand from these negative impressions. Control the number of times you are displaying ads to the […]
When it comes to a branded search marketing strategy, there is more to it than just bidding on your brand name. Manage and monitor organic and paid search for your brand. Here are a few tips to maximize your branded search marketing strategy.