Mobile-First Indexing

Google Goes Mobile-First July 1st

Over the past 5 years, we’ve heard mobile search is on the rise. In the past 2 years, we saw a major shift in client’s paid search campaigns. These campaigns saw a majority of clicks happening on mobile devices. Therefore, it has become more and more important to have mobile optimized paid ads, click to call ads and now, most importantly, a website optimized for mobile devices.

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We Are An Official Google Partner

Sync Search Digital is an Official Google Partner

It’s official! We are trusted Google marketing consultants. Sync Search Digital has been trained and certified by Google. Our expertise began when we started working with Google programs over 19 years ago.

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Holiday Season Marketing

Start Planning For Holiday Marketing

It’s GO time for Holiday Marketing. Start making your Holiday Marketing plans now and be ready to launch by the end of October. Thanksgiving, Christmas, Hanukkah, Kwanzaa, Ramadan, and many other holidays will be here soon. People are starting to think about their gifts, travel plans, meal planning, hairstyle, outfits, home improvements, and more starting in October.

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Swydo Makes Digital Analytics & Reporting Fun

Many Digital Marketers can agree that pulling and reviewing reporting data from a digital analytics program and seeing it live online is fun, super fun!

One of the most important tasks for a Digital Marketer is providing client reports that include this digital analytics data. I’ve used a few digital analytics programs in my career; Omniture, MOZ, Google Search Console, AdWords and Google Analytics. Social Media channels are also integrating their own analytics tools as well.

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Be In The Moment – The Micro Moment

In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I want to buy…”. Google is calling these micro moments. Google wants to help businesses be there for those moments, and help consumers take action and drive action. Dischelr explains that Google is based on intent and immediacy, and wants to build the tools and insights that we all need “to be in those moments”.

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Gone Mobile Search Optimization

I Want … Mobile Moments

Let’s Go There… Mobile, in honor of this week being the big #MobileMadness and #Mobilegeddon roll out by Google. In a recent Think With Google post, Matt Lawson talks about the “I Want ….” mentality as smartphones make your wants a reality.

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SEO – Search Engine Marketing – Simply Put

What is SEO? What is Search Engine Marketing?

This is a question I often hear from business owners as well as friends and family.  I always find it a bit of a “chicken and the egg” conundrum, but at the same time, very simple. Who comes first? You, the searcher, or the search engine marketer?

Search engine searching is something people do every day, in so many different ways. People search their phone, or a map or a social media website, for something or someone.

People are searching for news, definitions, information, services, pizza places, restaurants, lawn mowing. And then they are searching for things to buy like new shoes and a swim suite.

Every day, everyone is searching in Google, Bing, You Tube, etc. for something. So really, everyone who uses a search engine knows of Search Engine Marketing. If you get frustrated that you cannot find a local business listing on your phone, then you should say to the business ‘Get a Search Engine Marketer”.

I think of my job as a Search Engine Marketer, to be the person who helps the client get into the search engine in any and all verticals – search, news, maps, social, etc…

Simply put: I connect you to a business. I connect a business to you on your phone or on the web. I am a Search Engine Marketer.

How do Search Engine Marketers do this? Stay tuned for more details on how it all works…

Happy searching!

Remarketing Frequency & Display

Do you browse the web and get bombarded by ads appearing too frequently for your taste? That’s when a marketer does not assign a frequency cap on how many times an ad will display to one person. Protect your brand from these negative impressions. Control the number of times you are displaying ads to the right people at the right times.

Here are tips for re-marketing and display strategies that will help you protect and promote your brand:

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The Purchase Funnel Cycle

Learning more about your customer and their purchasing habits can help you create harmony for inbound marketing strategies. Take some time to think about your customer, their purchase funnel cycle, and where and how you might reach them with your product marketing. This thoughtful process will not only create more sound marketing tactics, but long term loyal relationship with your customers.

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Engagement Marketing

Brand Bonding – Creating Customer Relationships

We have reached a more social atmosphere, an environment where people want a social, personal connection to everything, even their purchases. They want trust, loyalty and dependability in brands and products. Consumers want what others have to keep in the circle. Creating a relationship between your customers and your brands can be a powerful marketing strategy.

Today, shoppers are savvy. They have tools, channels, friends and many places to find products at different prices, quality and manufacturers. This is why a key marketing tactic has become brands bonding with customers, engagement marketing.

Create a social experience for the customer. First, get to know your customer. Become virtual friends with your customer. Look at demographics; how old are they, are they male or female, are they married, do they have kids, where do they shop, what are their trends? Then begin engaging conversations and connections through online marketing channels.

With so many brands, products and prices to choose from, the more social customer today wants the same things they want in their relationships; trust, value, understanding and a voice. They want to feel connected. Find your customer, present them with solutions, and they will naturally find you.

Household brands did it right a long time ago. They created long term relationships that made their customers lives feel safe and sound. Go back to those marketing strategies and create brand bonding, a household name. Create product marketing that builds relationships.