Google Structured Data: Web Components and JSON-LD

Google Structured Data: Web Components and JSON-LD

How To Find Information Easier In Google & How To Make It Easier For People To Find Information In Google

More recently, Google has been working on a lot of big changes with structured data and custom elements. You might ask, what is structured data? Simply put, it’s information you want to know and visualize, in a structure, like a timeline or in a series. And it’s useful information that you want to display on your website pages to your customers or followers.

Examples of structured data are; a list of events at your store or where you can be seen and heard, a list of your locations, a table of your temperatures, a list of your employee’s or partners and so on… All of this information is typically stored in a list or a table. You might imagine uploading a PDF to your website to display this data.

Google recommends implementing structured data to describe this content on your website to your customers and to the search engines. Therefore, you will have a better chance of ranking higher in the search results when someone is searching for an event or a temperature, and therefore, have a better chance of being found by your customers.

Google explains further that JSON-LD and Web Components are a nice easy way to implement this structured data. They also provide more links to information on structured data and custom elements.

Here’s an image to help  visualize what the structured data  looks like and how it appears in the search results. In this search for “minneapolis events calendar”, the result is a list of events on Tuesday, March 10th, provided by  CityPages news media.

Minneapolis events calendar

You might also ask, what is that thick black bar, at the top, listing the upcoming local events? That is all a part of Google’s Knowledge Graph, recommendations to use markup language and creating structured data on your website. It’s all about the bigger conglomeration of how Google wants to enhance the search experience and provide an easier, better way to find and view structured data to your customers and to their customers, and all of us searching in Google.