Mobile-First Indexing

Google Goes Mobile-First July 1st

Over the past 5 years, we’ve heard mobile search is on the rise. In the past 2 years, we saw a major shift in client’s paid search campaigns. These campaigns saw a majority of clicks happening on mobile devices. Therefore, it has become more and more important to have mobile optimized paid ads, click to call ads and now, most importantly, a website optimized for mobile devices.

Google has recently announced, “… mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019.” This means all new websites will be indexed into Google using their mobile version. Google adds, it’s best for a website to have one URL, and render to both desktop and mobile, keeping the same content, as opposed to having a mobile site and a desktop site. Any new website on any platform is built to render.

If you are not familiar with mobile-first, check out more from Google’s mobile-first announcement post in 2016. In a nutshell, the big shift has begun, and Google will look more to mobile versions of websites first. So make sure your website is optimized for mobile search, speed and usability!

Google’s Canadian Study

Google recently ran a study on Canadian website’s and found many with mobile issues. These findings rang true not just for Canadian, but website’s all around the world. One of the biggest “ouch” factors in the study is speed. Get those images to load faster! This is something we have often seen pop up in website search engine ranking issues.

New Ways We Search On Mobile

Following mobile search is voice search! It’s as simple as this… you talk into your phone or smart speaker personal assistant device, and search. And tailing voice search are the “near me…” local searches. It just gets more and more fun!

Keep an eye out for those two posts coming soon!