Google Goes Mobile-First July 1st Over the past 5 years, we’ve heard mobile search is on the rise. In the past 2 years, we saw a major shift in client’s paid search campaigns. These campaigns saw a majority of clicks happening on mobile devices. Therefore, it has become more and more important to have mobile […]
PPC - Search Engine Marketing
Start Planning For Holiday Marketing It’s GO time for Holiday Marketing. Start making your Holiday Marketing plans now and be ready to launch by the end of October. Thanksgiving, Christmas, Hanukkah, Kwanzaa, Ramadan, and many other holidays will be here soon. People are starting to think about their gifts, travel plans, meal planning, hairstyle, outfits, home […]
Re-Branding – An SEO & SEM Checklist Is your company going through a re-branding journey? Here is a handy list of Search Engine Marketing (SEM & SEO) considerations for re-branding. These tips only cover Search Engine considerations. There are many other checklists to cover like designs, logos, etc… This checklist should complement your other re-branding […]
Google is ramping up for another big shift towards the mobile-first world. For the past few years Google has “Gone Mobile”. 2015’s Mobilegeddon was the beginning of this big push. In the past few months, Google is again wanting us to get our ads and websites up to speed. Speed is the key – word!
In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I […]