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SEO – Search Engine Marketing – Simply Put

What is SEO? What is Search Engine Marketing?

This is a question I often hear from business owners as well as friends and family.  I always find it a bit of a “chicken and the egg” conundrum, but at the same time, very simple. Who comes first? You, the searcher, or the search engine marketer?

Search engine searching is something people do every day, in so many different ways. People search their phone, or a map or a social media website, for something or someone.

People are searching for news, definitions, information, services, pizza places, restaurants, lawn mowing. And then they are searching for things to buy like new shoes and a swim suite.

Every day, everyone is searching in Google, Bing, You Tube, etc. for something. So really, everyone who uses a search engine knows of Search Engine Marketing. If you get frustrated that you cannot find a local business listing on your phone, then you should say to the business ‘Get a Search Engine Marketer”.

I think of my job as a Search Engine Marketer, to be the person who helps the client get into the search engine in any and all verticals – search, news, maps, social, etc…

Simply put: I connect you to a business. I connect a business to you on your phone or on the web. I am a Search Engine Marketer.

How do Search Engine Marketers do this? Stay tuned for more details on how it all works…

Happy searching!