How To Find Information Easier In Google & How To Make It Easier For People To Find Information In Google

More recently, Google has been working on big changes with structured data and custom elements. Mostly, it's likely one piece of it's many efforts to prepare it's data mining AI models to find and index the best content. You might ask, what is structured data? Simply put, it’s information you want to know and visualize, in a structure, like a timeline or in a series. And it’s useful information that you want to display on your website pages to your customers or followers.

Examples of structured data are; a list of events at your store or where you can be seen and heard, a list of your locations, a table of your temperatures, a list of your employee’s or partners and so on… All of this information is typically stored in a list or a table. You might imagine uploading a PDF to your website to display this data.

Google recommends implementing structured data to describe this content on your website to your customers and to the search engines. Therefore, you will have a better chance of ranking higher in the search results when someone is searching for an event or a product, or a temperature, and therefore, have a better chance of being found by your customers.

Google explains further that JSON-LD and Web Components are a nice easy way to implement this structured data. They also provide more links to information on structured data and custom elements.

Here’s an example to help visualize what the structured data looks like and how it appears in the search results. In this search for “minneapolis events calendar”, the result is a list of events on Tuesday, March 10th, provided by a news media.