When a marketing agency takes on a new client, they are often presented with the mission of creating Google marketing programs and a Google account for the client. At Sync Search Digital, one of our specialties is Google products and marketing programs. Google has a plethora of programs for businesses.
AdWords
Be In The Moment – The Micro Moment
In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I want to buy…”. Google is calling these micro moments. Google wants to help businesses be there for those moments, and help consumers take action and drive action. Dischelr explains that Google is based on intent and immediacy, and wants to build the tools and insights that we all need “to be in those moments”.