Google Goes Mobile-First July 1st Over the past 5 years, we’ve heard mobile search is on the rise. In the past 2 years, we saw a major shift in client’s paid search campaigns. These campaigns saw a majority of clicks happening on mobile devices. Therefore, it has become more and more important to have mobile […]
PPC
Re-Branding SEO & SEM Considerations
Re-Branding – An SEO & SEM Checklist Is your company going through a re-branding journey? Here is a handy list of Search Engine Marketing (SEM & SEO) considerations for re-branding. These tips only cover Search Engine considerations. There are many other checklists to cover like designs, logos, etc… This checklist should complement your other re-branding […]
Setting Up A Google Account Correctly
When a marketing agency takes on a new client, they are often presented with the mission of creating Google marketing programs and a Google account for the client. At Sync Search Digital, one of our specialties is Google products and marketing programs. Google has a plethora of programs for businesses.
Be In The Moment – The Micro Moment
In today’s Google AdWords livestream, Jerry Dischler, announced the next generation of AdWords innovations. His focus was on Google’s new theme of “micro moments”. These moments are what we all do every day on our smartphones, to our laptops, to our tablets. We have moments of “I want to know, I want to go, I […]