The skill of posting to social media is beyond posting to your personal social media page. On your personal page, its easy to quickly post a picture, a thought, a poem, and share a video without much thought. But to post to a company page, its not always that quick or easy. There is thought and planning that should go into posting that content. So, before you hire your 15 year old niece to manage your social media, ask yourself, would you ask her to manage a live interview with CNN about your business?